Selling a home is often seen as a long and drawn-out process. Traditional methods can sometimes take months to complete, leaving homeowners frustrated. For many in the USA, the idea of selling a house quickly, without compromising on service or price, is incredibly appealing. Enter 72SOLD, a company that claims it can sell your home in just eight days. But how does it work, and is it the right option for you? This article will provide a detailed review of 72SOLD, compare it with alternatives like Houzeo, and offer insights into whether this approach is the future of real estate.
What is 72SOLD?
72SOLD is a home-selling program that works with full-service, licensed real estate agents to offer an accelerated home-selling process. The company boasts that their approach can help sell a property within eight days, a significant reduction compared to the industry average of about 68 days.
Rather than a quick sale that compromises on value, 72SOLD claims to use marketing strategies and competitive pricing to ensure sellers get fair market value for their homes. Their system emphasizes convenience, allowing sellers to avoid lengthy home showings and traditional negotiations that can drag on for weeks or months.
How Does 72SOLD Work?
The 72SOLD process is relatively straightforward:
- Initial Consultation: Homeowners work with an affiliated licensed real estate agent. The agent assesses the property and advises on an appropriate pricing strategy.
- Preparation: Once a price is set, the home is prepared for marketing, which can include professional photography, video tours, and listing descriptions.
- Marketing Blitz: 72SOLD uses a targeted marketing approach, promoting the property across multiple platforms to generate maximum interest.
- Showings and Offers: Instead of multiple showings over several weeks, 72SOLD condenses the process into a few days. Interested buyers are invited to view the home within a specific timeframe, creating a sense of urgency.
- Final Sale: Offers are reviewed, and sellers can choose to accept, negotiate, or decline. If accepted, the sale process moves forward, often closing within a week or two.
72SOLD vs. Houzeo
While 72SOLD focuses on a rapid, agent-driven sale, Houzeo offers a tech-driven, for-sale-by-owner (FSBO) model that allows homeowners to list their homes on major MLS platforms without the involvement of an agent. Let’s compare these two services.
1. Speed of Sale
- 72SOLD: The company’s eight-day sale claim is enticing for those looking for a quick turnaround. The involvement of an agent and their full-service approach means the seller gets professional marketing and negotiation support.
- Houzeo: Houzeo offers homeowners the flexibility to control the sale process entirely, including setting their own timeline. The downside is that homeowners who opt for this approach may not have the same marketing reach or buyer exposure, leading to longer sales times.
2. Cost
- 72SOLD: Since 72SOLD uses affiliated real estate agents, commissions are negotiable but generally hover around the industry average of 5-6%. Sellers can negotiate the exact commission with their agent, but it’s essential to factor this cost into the overall sale price.
- Houzeo: Houzeo offers flat-fee listing services, allowing homeowners to avoid traditional agent commissions. This can result in substantial savings, especially for higher-priced homes. However, sellers are responsible for managing the sale, which can be time-consuming.
3. Level of Service
- 72SOLD: With 72SOLD, homeowners receive full-service treatment, including professional marketing, home showings, and negotiations. It’s ideal for those who prefer a hands-off approach.
- Houzeo: Houzeo’s FSBO model means sellers must handle many aspects of the sale themselves, including negotiations and paperwork. However, Houzeo does offer support in the form of listing management tools and customer service.
4. Marketing Reach
- 72SOLD: One of 72SOLD’s key selling points is its robust marketing campaign. The company uses targeted advertising to ensure maximum exposure for each property. This can lead to competitive offers and a higher sale price.
- Houzeo: While Houzeo allows homeowners to list on the MLS, sellers are responsible for creating their own marketing strategy. Without professional marketing support, it can be harder to attract interested buyers.
Pros and Cons of 72SOLD
Pros:
- Quick Sales: The promise of selling your home in just eight days is a huge advantage for those in a time crunch.
- Full-Service Agents: 72SOLD works with licensed agents, ensuring sellers receive professional advice and assistance throughout the process.
- Convenience: Sellers can avoid weeks or months of showings, open houses, and extended negotiations.
- Competitive Offers: By condensing showings and offers into a short period, 72SOLD creates urgency among buyers, potentially leading to better offers.
Cons:
- Commissions: While commissions are negotiable, they are still a factor to consider, especially for homeowners looking to minimize costs.
- Limited to Certain Markets: 72SOLD’s service is not available everywhere. Homeowners outside of their service areas will need to look for alternative solutions.
- Seller Expectations: While the eight-day sale promise is attractive, not every property will sell within that timeframe. Factors like market conditions, location, and property type can impact the speed of the sale.
Alternatives to 72SOLD
For those looking for alternative ways to sell their home, here are a few other options to consider:
- Traditional Real Estate Agents: If you prefer a more hands-on approach from an experienced agent, this option allows for customized marketing strategies, open houses, and buyer negotiations. However, the process can take much longer compared to 72SOLD’s model.
- Houzeo: As mentioned earlier, Houzeo offers a flat-fee listing model for FSBO sales, allowing homeowners to avoid agent commissions. However, sellers must manage the process themselves, which may not be ideal for everyone.
- iBuyers: Companies like Opendoor and Zillow Offers provide cash offers for homes, allowing for an expedited sale without the need for showings. While convenient, the offers may be below market value, and fees can add up.
- Auction Sales: Selling your home through an auction is another fast-track option. While this can result in a quick sale, the final price may not be as high as expected.
Is 72SOLD Right for You?
Choosing the right home-selling option depends on your priorities. If you need to sell quickly and want professional assistance, 72SOLD could be a viable option. The program’s focus on speed and full-service support is appealing, but it’s important to consider the cost of agent commissions and the fact that the service may not be available in all markets.
For those looking to save on commission costs, Houzeo or other FSBO services may be worth exploring. However, these options require more effort from the seller, and the timeline to sell can be less predictable.
Ultimately, the best choice depends on your situation, including how quickly you need to sell, your comfort level with the selling process, and the value you place on professional marketing and negotiation services.
Conclusion About 72sold reviews houzeo
72SOLD has gained attention for its promise of selling homes quickly with minimal hassle. By working with licensed agents and utilizing a targeted marketing approach, 72SOLD reviews highlight that the company has developed a process that appeals to those who prioritize speed and convenience. However, homeowners should weigh the benefits of working with 72SOLD against other options like Houzeo reviews, traditional agents, and iBuyers to determine which route is best suited for their needs.
FAQs About 72sold reviews houzeo
1. How does 72SOLD claim to sell homes in eight days?
72SOLD uses a marketing blitz and a condensed showing schedule to create urgency among potential buyers. This leads to competitive offers within a short period, often resulting in a sale within eight days.
2. How much does 72SOLD charge in commissions?
Commissions are negotiable with the affiliated agents, but they generally fall within the industry standard of 5-6%. The exact commission depends on the agreement between the seller and the agent.
3. Is 72SOLD available nationwide?
No, 72SOLD is not available in all markets. Homeowners should check whether the service is offered in their area by visiting the company’s website or contacting a local agent.
4. What are the advantages of using 72SOLD over a traditional agent?
The primary advantage is the speed of sale. 72SOLD’s system is designed to sell homes faster than traditional methods, without sacrificing full-service support from a licensed agent.
5. Can I negotiate the commission with my 72SOLD agent?
Yes, commission rates are negotiable between the seller and the affiliated agent.
6. How does 72SOLD compare to Houzeo?
While 72SOLD offers a full-service, agent-driven model, Houzeo allows homeowners to list their properties using a flat-fee FSBO model. Houzeo can be more cost-effective, but it requires more effort from the seller.
7. What happens if my home doesn’t sell in eight days?
While 72SOLD aims to sell homes quickly, not all properties will sell within the eight-day window. Factors like location, market conditions, and property type can affect the timeline.
8. Are there any upfront costs with 72SOLD?
Generally, there are no upfront costs, as agents work on commission. However, sellers should clarify this with their agent to ensure no hidden fees.
9. What types of properties can be sold through 72SOLD?
72SOLD works with a variety of properties, but the exact type of properties they accept may vary by market and agent.
10. How does 72SOLD market homes to potential buyers?
72SOLD uses a multi-channel marketing approach, including online listings, targeted advertising, professional photography, and video tours to attract potential buyers.
